Chick-Fil-A Pleases With More Thank You's
Chick-fil-A is the most polite chain
Business Insider/Hayley Peterson The secret to Chick-fil-A's success is as simple as saying "please" and "thank you."
The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine's annual drive-thru report in October.
Employees at Chick-fil-A were the most likely of the 15 chains surveyed to say "please" and "thank you," and to smile at drive-thru customers. Chick-fil-A workers were also as the second most likely to have a "pleasant demeanor," only topped by the up-and-coming fast-food chain PDQ.
According to the report, Chick-fil-A employees said "thank you" in 95.2% of drive-thru encounters, based on data from nearly 2,000 visits to 15 restaurant chains.
For comparison, KFC had a "thank you" rate of 84.9%. McDonald's rate was 78.4%, putting it in 14th place out of the 15 chains analyzed.
"It's all about speed and accuracy, but we know our customers appreciate that we can be nice while being fast and accurate," Mark Moraitakis, senior director of hospitality and service design, told QSR. "Eye contact and smiling go a long way in the drive-thru experience."
Chick-fil-A has taken pains to make its drive-thru strategy as customer-friendly as possible, reports QSR. The chain has dedicated drive-thru teams, made up of compatible Chick-fil-A employees, and sends employees with tablets out to the drive-thru lane to take orders when lines begin to form.
While small pleasantries are easy to dismiss in the multi-billion dollar restaurant business, these little things have played a key role in setting Chick-fil-A apart from the competition.
In 2015, than any other fast-food chain in the US. The chain's average sales per restaurant reached nearly million.
Meanwhile, the average KFC sold million in 2015.
Analysts have said that customer service is key to Chick-fil-A's success. Superior customer service drives higher sales per unit, contributing to the chain's ability to generate greater revenue than chains such as KFC, Pizza Hut, and Domino's with more than twice as many US locations.
Video: Fast food robber's blood may help lead to arrest
Multi Vita Bets And Fluoride And Iron Reviews
How to Study Hypoglycemia
5 modi furbi per trovare lavoro senza mandare il CV
5 MacGyver Tips forConcealer
Latest Report: South Africa
How to Be an Autistic Parent
Tanya Burr – Without my phone, I can just breathe’
6 Signs Youre Not Eating Enough Potassium
Fox News sued by Rod Wheeler in Seth Rich story case
7 Smartphone Apps Doctors Love
20 Extremely Effective Homemade Scrubs For Oily Skin
The Most Right Swiped Jobs On Tinder. Does Your Profession Make The Hot List
What is a split-shank engagement ring
How to Decide if Genetic Counseling Is Right for You