Makeup Shopping & Haul in Myeongdong | KOREA, SEOUL
Go Makeup Shopping in Myeong-dong with South Korean Model Cherry
Imagine New York's Times Square—but instead of the M&M store and Hard Rock Cafe, every single shop was a K-beauty store. That's the Myeong-dong district in Seoul, South Korea. Just a single street is home to a dizzying number of makeup, skincare, and colored-contact shops in Myeong-dong—all promising products to help you nail that elusive K-beauty look. To help us navigate, we tapped Korean fashion model Cherry to show us exactly where to shop.
Cherry's first stop is Etude House, which she calls "makeup for princesses." While Etude House is known for its cutesy and sweet packaging, the products inside are crazy-effective, pigmented, and long-wearing. "The cases are super cute, and the names are unique," adds Cherry. Feeling FOMO already? You can shop the best of Etude House—and all of Myeong-dong onSoko Glam's website here in the U.S.
Cherry then hit up 1989 Chosungah Beauty where she swatched a few lipsticks in orange and pink shades. "A lot of colors suit my light-colored hair, but still I mostly use orange shades," she says. Cherry has since dyed her hair an electric shade of tangerine (she really, really loves orange).
"When I do live videos, I get asked a lot about my contacts," the model says. "I get mine from O Lens. The ones I have on now are from O Lens, and they're pink." Just like makeup, Cherry notes, contacts in different colors and finishes can totally transform your look. She matches her makeup to her contacts that she gets at the store—yet we can't even get our eye doctor to call back for a refill.
Watch the video above to learn all about Cherry's favorite products, stores, and makeup tips. Below, see what real Korean women think about plastic surgery.
Video: SOS: Korean Makeup Shopping Tour ♥ Best Sellers, Tips & Interviews! 미즈뮤즈와 함께하는 명동 화장품 쇼핑 | MEEJMUSE
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